South Marshall Street Project
where we're going
OVERVIEW
The 130,000 square foot former Bahnson Company building will be re-purposed as 1001 an active, community focused, mixed-use development project designed to embrace the broader community, through extensive culinary opportunities and creative entrepreneurship, as a key part of Winston-Salem’s fast evolving arts and innovation ecosystem.
Located in a qualified census tract, 1001 intentionally strives to be accessible to our under served populations through opportunity and location. In spite of its academic and cultural richness, the south side is in need of opportunity—jobs, training, education, services, food. 1001 seeks to be the catalyst for complementary economic revitalization through synergistic partnerships with area organizations and businesses.
The locally based development team seeks to fulfill specific needs of the community which will affordably complement the medical and biotech innovation in the WFIQ and the growth of the downtown core. With a strong focus on culinary and creative entrepreneurship, the team aims to maximize the educational and business benefits for community residents by creating a sustainable, community based facility offering great space, in an open floor plan, at affordable cost.
The building features an open floor plan, soaring ceilings, lots of light, parking and the opportunity to retain many historic architectural features that will enhance the space with an authentic, Camel City industrial aesthetic. Located on the Strollway across from Old Salem Museum & Gardens, 1001 connects UNCSA, WFIQ, WSSU, Salem College, and downtown, anchoring the south side as a creative arts and culinary focused redevelopment.
who's going to be here
Vision
1001 will convene a wide range of creative professions which include designers, engineers, artists, growers, makers, distributors, retailers, restaurateurs and entrepreneurs, thus creating a culture of open innovation. 1001 tenancy features Forsyth County’s first shared use commercial kitchen and incubator program; clothing design; small-scale industrial studios with a focus on health; shared office spaces; a coffee and tea cafe; and a robust community arts program. Health and wellness services may include yoga, Pilates, bodywork and retail.
The spatial clustering will inspire interdisciplinary collaboration and resource sharing beneficial to the building’s tenants and the greater community - catalyzing economic opportunity and industrial growth. Already attracted are several tenants offering education, workforce training and job opportunities within food and textile production, as well as business skills for startup initiatives.
1001 will be bustling with creativity and production once more!
where we've been
History
Located in what was once an industrial area flanked by the historic Moravian town of Salem (now known as Old Salem Museum and Gardens), Salem College (the first woman's college in the country), the University of North Carolina School of the Arts (the first public arts conservatory in the country), and the thriving, diverse West Salem neighborhood, the Bahnson Company building occupies most of a 1.8-acre tax parcel. Winston-Salem State University and Center for Design Innovation are also adjacent.
From its construction in 1924 through 1985, the Bahnson Company, once a leading supplier of air handling and HVAC & exhaust systems, used the building to support its manufacturing and its research and development functions. Fred Bahnson patented the Bahnson Humidifier which in 1922 brought them local clients including R. J. Reynolds Tobacco Company and P. H. Hanes Knitting Company, as well as businesses in twenty-nine states and international locations including Australia, Belgium, England, France, Japan, Norway, Spain and South Africa.
Agnew Bahnson, Jr. became President of the company in 1947. An executive, novelist, inventor, composer and adventurer, he was a man of many talents of interests. As the company took a deeper dive into supporting the textile industry and the building added on, there was a little known anti-gravity lab installed that Bahnson operated. Following a discussion of gravity at a party after a pack of cigarettes fell to the floor, he operated his own private anti-gravity lab at 1001 and established the the Institute of Field Physics at the University of North Carolina.
In 1985, Winston-Salem Business and Technology Corporation leased the building, converting it into a business incubator, the first of its kind in North Carolina. Though the ownership of the Bahnson Company building has changed hands several times since 1985 and the building has experienced substantial deterioration, the building has continued to provide wrap-around services to Winston-Salem entrepreneurs and small businesses.
DEVELOPMENT TEAM
Cross Street Partners is a vertically integrated real estate company exclusively focused on re-building communities by creating vibrant urban mixed-use neighborhoods built on a foundation of innovation and entrepreneurial activity.
Beta Verde is a multi-pronged creative collaborative with food at the core of its programming, from farmers markets to kitchen incubators to retreats to consulting. Beta Verde serves as a consultant to adaptive reuse projects in cities across the nation. For many larger projects whose food components include shared use kitchens, market concepts, or agricultural ventures, Beta Verde is a tool for connecting strong, local partners with related visions.
get involved
Contact
Looking for space in the heart of the South End
of Winston-Salem? Fill out the form and a member of our team
will be in touch.
1001 S. Marshall Street
Winston Salem, NC 27101